Orbit
Orbit sells a small range of well-made objects, almost entirely to people on phones. The old store had been designed on a desktop and it showed from the first tap.
Mobile-First UX
E-commerce Build
Core Web Vitals
2026
Nine in ten sessions were on a phone. Checkout ran to four steps, two of which asked for information the shop already had.
Speed and richness pull against each other on a product page. Every image that sells the object is also a reason the page arrives late.
03 · Solution
Designed for the phone first and widened from there, with checkout cut to two steps and nothing asked for twice.
Images in modern formats at the exact size each breakpoint renders, and no third-party script allowed to block the first paint.
An analytics product with a site that explains the decision, not the feature list.