Folio
Folio is an independent publication with a print sensibility and a website that had none. The redesign gave the editorial team a set of layouts to compose with, instead of one template everything was poured into.
Long-form writing was being published into a layout designed for blog posts. The reading experience undercut the work before anyone finished the first paragraph.
Editorial teams need range without needing a developer. Every layout we added had to be something an editor could choose, fill and publish on their own.
A small set of composable article layouts (full-bleed, two-column, pull-quote, gallery) arranged block by block in the CMS by whoever is writing.
Typography sized for reading rather than for screenshots, and images served at the size they are actually displayed. The heaviest article arrives in under a second.
A storefront rebuilt for the phone, where nine in ten of its customers already were.