Connecting
0%
A bolt on concrete casting a long shadow

Forge supplies fixings and fabricated parts to trade. Six thousand products, a search that did not work, and a catalogue that took two days and a developer to add a single line to.

Information Architecture
Headless CMS
Next.js Build
2026

Their customers knew exactly what they wanted and still could not find it. That is an information architecture problem long before it is a design one.

A steel rod lying across grey tile

Six thousand products, inconsistent naming, and a catalogue that had grown one supplier at a time for eleven years. It had to be restructured without breaking a single existing link.

An electrical cord coiled on a bare floor
Black card stock torn along a sharp edge
03 · Solution

A rebuilt taxonomy, faceted search filtering on the attributes trade buyers actually use, and specification sheets on the product page rather than behind an email.

Moved onto a headless CMS their own team runs. Adding a product line is a form now, not a support ticket and a wait.

An empty studio interior with a single desk
Printed page layouts pinned across a studio wall

An independent publication given layouts its editors can compose with.

View