Forge
Forge supplies fixings and fabricated parts to trade. Six thousand products, a search that did not work, and a catalogue that took two days and a developer to add a single line to.
Their customers knew exactly what they wanted and still could not find it. That is an information architecture problem long before it is a design one.

Six thousand products, inconsistent naming, and a catalogue that had grown one supplier at a time for eleven years. It had to be restructured without breaking a single existing link.


A rebuilt taxonomy, faceted search filtering on the attributes trade buyers actually use, and specification sheets on the product page rather than behind an email.
Moved onto a headless CMS their own team runs. Adding a product line is a form now, not a support ticket and a wait.


