Technology
Notion
Notion is where a lot of teams already write. We can publish from it, or we can keep it as the brief and put the real site on a CMS that is built for the web.
What it is
Notion is a workspace for documents, wikis, databases, and light project tracking. Teams write specs, handbooks, and content calendars in it because a page and a table can live in the same place. Figma, OpenAI, and Pixar have all been public about using it internally.
It is not a product CMS you should pin a production site to without a real pipeline. It is a working surface. Used as the source of marketing copy with an API in front, it can work. Used as the application database, it usually should not.
What it does
Companies use Notion for internal docs, hiring wikis, product specs, and editorial calendars. Some use the API to publish a changelog or a help centre. AI features sit on top of the same pages.
We write into Notion when the team already lives there. We do not make production depend on a page someone can archive by accident, unless that is an explicit, backed-up pipeline.
Why we use it
The brief and the notes, not the product.
The brief should not live in email. Notion can hold the IA. The site is still Next.js. When docs outgrow Notion, we move the pages into a typed CMS. Search and type improve on day one. The Notion file remains part of the repo story, not a secret.
If the public site is a Notion export, we have not designed a site.
Built on it
Figma
A public Notion customer for internal docs and systems.
OpenAI
Has used Notion as an internal workspace while building ChatGPT.
Pixar
Reported as a Notion workplace for production coordination.
Headspace
Has described Notion as part of its company operating system.
Mixpanel
A well-known product team running on Notion wikis.
Tell us what needs to ship.
You use a working prototype before the production build goes ahead.