Technology
WordPress
WordPress is often already there. We can keep it as the editor and put a Next.js site in front, or we can tidy the theme if that is the honest brief.
What it is
WordPress is the open-source CMS that still runs a huge share of the web: posts, pages, plugins, and a PHP core. TechCrunch, many newsrooms, universities, and a long tail of company blogs are WordPress. There is .org you host yourself and .com that Automattic hosts.
It is a publishing system first. As a product platform it accumulates plugins until nobody can update it. Used as a CMS with a strict theme, or as a headless content API in front of Next.js, it still earns its keep. Used as an app framework, it usually does not.
What it does
Teams use WordPress when editors already know it, when a newsroom needs a desk tomorrow, or when a company blog should not wait on engineering. WooCommerce is the commerce fork. Headless WordPress is the compromise with a modern front end.
We discipline the theme and the plugin list. The account is yours. We say when it is time to stop adding plugins and start a real app.
Why we use it
A CMS people already know, on a front end you can still own.
Headless by default when the public site has to be fast. Classic only when the team will not leave the admin they know. Plugins are a budget. We cut the ones that fight the brand and the ones that slow the form.
Familiar is allowed. Slow and unsafe is not.
Built on it
TechCrunch
A flagship WordPress news site in technology.
The White House
Has run whitehouse.gov on WordPress in multiple administrations.
BBC America
A broadcast brand on WordPress for its public site.
The New Yorker
Has used WordPress in parts of the Condé Nast publishing stack.
Sony Music
Artist and label sites have long been a WordPress estate.
Tell us what needs to ship.
You use a working prototype before the production build goes ahead.